The quality of sustainable products coming from companies claiming to be socially conscious should always be questioned. How does a product, so fixated on achieving a mission statement look and taste so great?
The truth is, sustainability is consistently linked with quality goods. Fair Trade has grown to be a vital platform to improve the quality of crops and help farmers build strong relationships with good distributors. Executing sustainable practices with flourishing farmers is the key to producing the delicious cups of coffee we are so familiar with.
Fair Trade has become crucial for the long term production of coffee in the developing world. It is the only initiative that protects against plummeting prices by requiring companies to pay sustainable prices that must never fall below the market price. This allows farmers to have access to important resources and gives them financial stability to invest in quality. Fair Trade also acts like an insurance policy and allows farmers to access credit, which shouldn’t be taken for granted in small sized agriculture.
Fair Trade is an incentive for responsible farmers to build dynamic businesses and work together with their communities. It doesn’t claim to solve all of the world’s troubles but it is significantly reducing the problems associated with poverty and is causing a tangible change.
Farmers need certain resources to adapt to the ever increasing economic and environmental threats that are emerging. This is crucial if we want farmers overseas to continue producing quality products that the western world demands. That’s why partnerships within the industry are so important for both manufacture and distributor. Fair Trade helps build these relationships and gets funds directly to the farmers who need them the most.
Since Fair Trade started more than 50 years ago, it has come a long way with growing numbers of farmers, roasters, traders, retailers and consumers who believe in the same thing: that supporting struggling farmers and their infrastructure is crucial for the future of quality coffee.